Solid hardwood
Natural character and timeless appeal. A classic foundation for the spaces you love.
ROYAL OAK & METRO DETROIT
A better floor.
A whole new
feeling.
Thoughtful installation. Lasting craftsmanship. Bring your space together with flooring laid right, from the first plank to the finishing touch.
Find your flooring ↗20YEARS OF EXPERIENCE
UNDER EVERY STEP.
UNDER EVERY STEP.
GOOD ROOMS START FROM THE GROUND UP.OUR WORK · VIRTUALLY STAGED
HARDWOOD✦ENGINEERED WOOD✦LUXURY VINYL✦LAMINATE
THE RIGHT FOUNDATION
Different floors.
Same attention to detail.
From the warmth of real wood to practical, everyday surfaces, choose a floor that feels at home in your space.
Engineered hardwood
The beauty of a real wood surface in a layered construction, with a wide range of finishes.
Luxury vinyl
Versatile plank and tile styles for busy homes, with the look you want and everyday practicality.
Laminate
A fresh wood look with a durable wear surface. An approachable way to update your home.
OUR WORK
See the details.
See the difference.
Explore our flooring installations, from full rooms to the finishing details. Selected photos are digitally retouched to remove clutter. Tap a photo to take a closer look.
Finished Work
View more finished work
Before & After
Patio room: carpet to brown flooring
Basement bar: bare slab to gray flooring
Living room: subfloor to Mohawk RevWood
View more transformations
Laundry: preparation to TimbrCore
Kitchen: preparation to TimbrCore
Trim repair: open corner to fitted corner
Utility floor and fitted access hatch
Hearth: dark hardwood to gray LVP
Kitchen: dark hardwood to gray LVP
Breakfast nook: dark hardwood to gray LVP
Side entry: dark hardwood to gray LVP
Bathroom: OSB preparation to plank
Stairs: carpet to dark vinyl plank
Bathroom fixture: worn floor to Vision Fusion
Bathroom: patterned old floor to Vision Fusion
Entry: square-pattern floor to dark flooring
Kitchen: square-pattern floor to dark flooring
Dining nook: square-pattern floor to dark flooring
Living room installation
Tiger oak · kitchen approach
Tiger oak · kitchen
Tiger oak · entry and staircase
Tiger oak · kitchen doorway
Dark flooring · entry beside the stairs
Dark flooring · hallway
CHOICE FLOOR COVERING LLC
Experience makes
the difference.
Details make it yours.
Your floor is part of everyday life. It deserves someone who knows the craft.
With 20 years of flooring installation experience, Choice Floor Covering brings a practiced eye and a hands-on approach to hardwood, engineered wood, luxury vinyl and laminate.
Based in Royal Oak, Michigan, helping homeowners across the surrounding Metro Detroit area bring their next flooring project to life.
A solid choice. From the ground up.
START WITH YOUR SPACE
Your next chapter.
A fresh foundation.
Thinking about new floors? Email us with the rooms you want to update, your approximate square footage, and the flooring you have in mind.
Email about your projectchoicefloorcoveringllc@gmail.com
YOUR ROOMSYOUR STYLEYOUR TIMELINE